During the first half of the Superbowl I had the TV on mute as I listened to music on my new AKG K240S headphones and smoked a $13 cigar. The headphones cost about $90 more than my previous pair that I bought at Wal-Mart; I could hear the difference. The headphones were worth every penny, but I’m not so sure that the cigar was worth burning $13.
Then I ground out my cigar butt and removed my headphones to watch the Rolling Stones perform during half-time for free. I want my money back. They suck. But I should add that I hate live rock. It just sounds like boring, droning noise to me. The only live album I listen to is Ten Years After Recorded Live, which features some of the greatest lead guitar work in rock history. It’s too bad Alvin Lee is forgotten today. He’s one of the greatest rock guitarists ever, but I doubt that one in 100 people under the age of 40 can identify him.
The game was moderately interesting until the last five minutes or so.
The ads have become self-conscious creations because of the media hype about Superbowl ads. They’re bloated, overdone productions geared toward getting talk about the ads, not the product. It’s fun seeing corporations compete to make the best ad, but it’s exasperating to watch ad after ad whose purpose is perverted from selling the product to calling attention to itself. Form should serve content; the how should serve the what, but in these ads the how becomes the what.